Did you know that 68% of B2B companies experience a gap of more than 10% between their forecasts and actual results? In an environment where business decisions rely on reliable data, forecasting becomes a strategic lever to optimize the pipeline, maximize revenue, and improve decision-making. B2B forecasting consists of anticipating sales, demand, and customer behavior to better plan commercial actions. This article explores its concrete impact, the insights from our benchmar

Exploitez les données des dispositifs loT pour optimiser les opérations et booster la performance des grâce aux plateformes data et IA.

En 2024, AWS a lancé Aurora Zero-ETL, Snowflake a développé Snowpark et Microsoft a mis en avant le Real-Time Analytics. Tous annoncent la simplification des pipelines ETL et un accès immédiat aux données. Mais que signifie réellement le Zero-ETL pour les équipes data ? 

Using AI to directly tap into your own data and generate ultra-precise answers: this is the promise of RAG (Retrieval-Augmented Generation). By combining research and generation, this technology increases the efficiency of AI (LLM ) and makes it possible to offer solutions perfectly adapted to business challenges. RAGs perfectly complement LLMs, offering them a new level of performance. Definitions 1.1. LLM A Large Language Model (LLM) is an artificial intelligence model de

According to Mordor Intelligence, the data science platforms market is estimated to be worth €10.15 billion in 2024. Today, those data and AI solutions are positioning themselves as an essential tool for ensuring management that is both efficient and reliable. Find out how and why they’re becoming key elements of your strategy.     What is a Data and AI platform  1.1. Definition  A data platform is a technological solution designed to manage the entire data lifecycle. It enab

In 2024, 74% of companies struggle to fully leverage their data (source: BCG). This challenge turns into an opportunity through forecasting: find out how this approach revolutionizes business management and decision making.     What is forecasting and why is it essential ?     1.1. Definition of forecasting    Forecasting involves predicting feature results by using advanced analytical models based on past data and external factors such as weather, economic activities, market